Brand Identity package created for the a great local photographer, and overall awesome person Ty Wynn.
The client's direction given was "I want approachable old Hollywood glam."
The client also wanted to bring his personality into the logo. That said the logomark illustration is based on the his trademark bow tie he wears. The logotype is customized, combing a few different geometric typefaces' glyphs with some rounded serifs and swashes worked in.
We also wanted to create a flexible system for all the applications the logo would be used on, from watermarks, to stationery, to the web.
The color palette and elements were carried over out all print pieces, promotional itms such as USB sticks and proof boxes, and also to the website.