RushCard, a leading online direct-to-consumer general purpose reloadable prepaid card provider was acquired by Green Dot Banking in 2017. Rebranding and marketing efforts, and RushCard's installed consumer base made RushCard appealing to Green Dot – helping to establish Green Dot as a formidable player in the growing corporate payroll card and wage disbursement market. 
The challenge: Inform RushCard customers that Green Dot now was the bank behind the brand and garner new applications from consumers that felt RushCard was a better fit for them in Green Dots portfolio of prepaid debit card brands.   
The approach:  Meld existing RushCard branding into the Green Dot family as to not alienate the current user base. One MDA for each section as application signups was the goal of the website.
Tactics:  
cohesive branding
Mobile first experience
Thoughtful information architecture
Results: The Green Dot brand team was overall pleased with the design.   
Visit Site: rushcard.com
Personal Role: creative direction, web design, information architecture, iconography, photo research.
Credits:
Agency: @sharedvisionmkg ⠀
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