The Green Dot Corporation is an American financial technology and bank holding company headquartered in Pasadena, California. It is the world's largest prepaid debit card company by market capitalization. 
The challenge: Design a concise site that visually differentiates GreenDot from the competition in the online banking industry. 
The approach:  Keep it simple. Limit the amount of CTAs, remove friction points for users, edit down content succinctly. Use a mobile first approach, and create relevant and engaging illustrations for visual appeal.  
Tactics: 
utilizing data from consumer application rates
Clarity in information architecture
Mobile first experience
Results: Conversion rate of click throughs to completed applications increased. 
Visit Site:  greendot.com
Personal Role: art direction, web design, information architecture, illustrations.
Credits:
Agency: @sharedvisionmkg ⠀

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