Formed in April 2017, the Global Emergency Response Coalition is a lifesaving humanitarian alliance made up of eight of the world's largest U.S.-based international aid organizations, whose unified goal is to work collectively to deliver relief to millions of children and families in need.
Our challenge: Build awareness for a global crisis cohesively while working closely with 8 large non-profit organizations teams in an extremely tight time period.
The approach: Via branding and positioning work, we developed an arresting visual identity that would encourage action. We made the website the hub in which to launch the appeal, and focused on the press room to house creative content to be used for the ongoing PR efforts.
Results: The site and PR efforts captured the attention of major corporate donors who pledged double the total donation amount totaling over 3MIL. We were even invited out to ring the NYSE bell!
Personal Role: art direction, web design, project management, UX|UI, content creation,