Website redesign and overall branding update for African Ancestry, a genetic genealogy company, headquartered in Washington, DC.
The African Ancestry website allows consumers to learn more about the company, the science behind the process, the power of DNA, their competitive advantage and most importantly, what others are saying about the African Ancestry experience.
The website includes a full content management system and integration with their e-commerce site, a managed testimonials area, and FAQs. 
Results: Critical to the African Ancestry ecosystem the marketing site generates 60% of all sales. 
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